Click here to view a PDF of Meghan Legg’s resume.
Meghan is a designer, producer, print nerd, and cat-lover. Her 8 years of technical experience in brand, UX, packaging, and publishing make her an invaluable asset on any creative team. She is well-versed in design systems and art production. Meghan delivers strong creative concepts executed to pixel-perfection. She is experienced in developing brand guidelines, navigating stakeholder review cycles, integrating data with visual design, and partnering with developers and vendors to produce high-quality products.
EXPERIENCE
UI DESIGNER, DESIGN SYSTEMS — Zenni Optical
December 2022 - Present
Ideate on and create design components for A/B and user testing to continually improve conversion rate on the website and app. Deliver high-quality visual assets across platforms. Assist with art direction for static assets, photoshoots, and video production.
Build and maintain a design inventory of Figma components, libraries, patterns, and style guides to support new product launches that scale our design system. Develop and outline documentation for states, behaviors, and expected user interaction.
Actively collaborate with Brand, Product, Marketing, and Site Merchandising teams to evolve look and feel of design language and help establish visual consistency. Quality check product designs before handoff to developers to ensure scalability, accessibility, and accuracy of design.
PRODUCTION DESIGNER — Zenni Optical
March 2022 - December 2022
Finalized and iterated on designs to create static and animated assets for integrated marketing campaigns in Figma, Illustrator, Photoshop, InDesign, and After Effects. Supported Art Directors, Graphic Designers, UX Designers, and Motion Designer through different phases of creative projects from concept to execution as needed.
Partnered with Project Managers and Design Operations team to remove design blockers for Creative team and deliver projects on schedule. Collaborated with cross-functional teams to execute quick-turn projects that were elevated and on-brand.
Developed and outlined best practices for art production in Site, Social, B2B, and OOH channels. Ensured all deliverables were executed to pixel-perfect perfection and were on-brand according to established brand style guides. Maintained existing and built new design guidelines, libraries, tools, and templates.
PACKAGING PRODUCTION DESIGNER — hims & hers
April 2021 - March 2022
Meticulously built artwork in Illustrator, InDesign, and Photoshop — ensuring accuracy, quality, and consistency for all deliverables. Ran preflight on all artwork for prepress, checking dieline structure, inks, finishes, and output on substrate. Reviewed color proofs and provided direction on photo retouching product images. Managed print vendors and attended press checks to ensure concepts were executed to perfection.
Executed design production solutions to improve efficiency via design templates, asset libraries, and streamlined folder structure. Coordinated with cross-functional team to ensure technical and schedule requirements were met. Partnered with the larger Creative team in production activities, including packaging mockups for product photoshoots, Out-of-home advertising (OOH), and marketing collateral. Helped to establish and maintain brand standards and consistency across packaging formats and categories.
PRODUCTION DESIGNER — Chronicle Books
June 2017 - April 2021
Color managed photos and illustrations with Photoshop and Illustrator. Finalized design layouts with InDesign. Reviewed color proofs before press and edited as necessary for highest output. Reviewed and edited HTML/CSS for e-books production. Archived and organized digital assets.
Collaborated with vendors to manufacture premium books, journals, card decks, and board games. Project managed design production for calendar program. Trained and mentored new Production Designers to effectively contribute in their publishing groups.
GRAPHIC DESIGNER & PRODUCER — Freelance
September 2018 - April 2021
Through quick-iteration sketching, moodboarding, and market research, created design mise en place (color palettes, typography selects, artwork themes).
Presented design-thinking in layout through digital and physical mockups for client review/approval.
Translated and built upon approved concepts to compose visual designs, illustrations, dielines, mockups, edited photos with InDesign, Photoshop, Illustrator, and SketchUp.
Prepared final designs and made revisions as agreed upon in contract. Monitored project timeline to deliver assets on schedule.
SALES REPRESENTATIVE — Hemlock Printers
January 2016 - June 2017
Competitively prospected new clients through cold calling, network reach, and conference attendance. Presented quotes, submitted orders, and filed job dockets. Coordinated with in-house production team to deliver high-quality service in offset, digital, and large format printing — from prepress to fulfillment.
LAYOUT DESIGNER — Mustang News
January 2015 - December 2015
Composed Arts and Sports sections for semiweekly issues with InDesign. Illustrated infographics for print and web with Photoshop and Illustrator. Gained a working knowledge of translating digital design to print.
PRODUCTION EDITOR — Collins Foundation Press
May 2015 - December 2015
Typeset astronomy papers for academic publishing. Edited technical writing for grammar and structure. Coordinated with educators to develop workshop curriculum for students.
MARKETING ASSISTANT — Woodstock’s Pizza
October 2014 - July 2015
Hosted and created content for weekly trivia night. Set up booth displays and represented the business at local events. Coordinated in-store events, such as monthly beer tasting. Managed Facebook accounts and promoted store specials.
SALES REPRESENTATIVE — Baba Foods
February 2013 - July 2013
Engaged prospects, distributed samples of product, and closed sales. Drove to weekly farmer's markets in San Luis Obispo, Santa Barbara, and Tulare counties. Set up/broke down tents, tables, and proper equipment. Managed cash drawers and deposits.
EVENT PHOTOGRAPHER — Orfalea College of Business
September 2011 - July 2013
Photographed commencement ceremonies and major department events. Retouched photos, created collections of final selects, and posted sets online for attendees.
education
CALIFORNIA POLYTECHNIC STATE UNIVERSITY, SAN LUIS OBISPO — Class of 2015
Bachelor of Science, Graphic Communication
Concentration, Design Reproduction Technology
University Graphic Systems (UGS)
Mustang News
KCPR 91.3 FM
Gamma Phi Beta
HOCHSCHULE MÜNCHEN (HM) — Spring and Summer 2014
Study Abroad, Druck- und Medientechnik
CAPISTRANO VALLEY HIGH SCHOOL (CVHS) — Class of 2011
Valedictorian
Girl Scout Gold Award
Varsity Track and Cross-Country
Junior Varsity Soccer
CVHS Times